CU Response to the Current Economy: Marketing
This webinar is part of the CU Response to the Current Economy eSchool starting on April 10, 2008.
Click here for more information.
ARCHIVE OPTION AVAILABLE
Can't attend at this time? Click here for the archived version.
May 15, 2008
1:00–2:30 p.m. Central Time
(2:00–3:30 p.m. EDT, 12:00–1:30 p.m. MDT, 11:00 a.m. – 12:30 p.m. PDT — Confirm the relative time in your area by visiting www.time.gov)
Tuition: $99 for the live webinar (archive webinar not included)
ABOUT THIS WEBINAR
 Respond to the current economy with the facts to lead your credit union through these trying times. Through this webinar, part of the newly added six session CU Response to the Current Economy eSchool, senior economists from Credit Union National Association (CUNA), along with industry practitioners, will discuss marketing strategies credit unions can employ to communicate with their members during the current downturn. This webinar is in cooperation with the CUNA Marketing & Business Development Council.
AGENDA
Bill Hampel will provide an economic outlook.
Mark Wolff will review several recent national level PR examples that highlighted credit unions as an alternative that consumers should explore in today's economy (New York Daily News on CU for small business loans; Wall St Journal on CUs Worth A Look; USA Today Personal Finance Columnist Sandra Block on CUs as source for good return on savings). He will also discuss proactive outreach that helped bring these stories about and how the same approach can be applied by credit unions in their local media markets. You will gain tips for working and building relationships with local press.
Pat M. Keefe will provide additional commentary on working with local press. Pat will also discuss his experiences dealing with press on a negative story related to a credit union and the economy and how he handled that with trade and local press, explaining why this situation was not indicative of what was going on in the industry as a whole. Here too he will offer suggestions that credit unions can apply locally should any type of similar situation arise in their market.
Lesley Carrell will discuss her $600 million in asset credit union's marketing efforts in this down economy and how economic conditions caused the credit union to strategically shift its marketing to focus more heavily on real estate loans, small business loans, home equities in recognition that consumers were having trouble getting that type of credit from other sources and were looking for alternatives not tainted by the subprime brush. She'll talk about their strategic thinking and tactics employed. She'll also talk about the credit union's financial literacy efforts with members and in the community, the recognition it has received and why these efforts are even more important when consumers are stressed by a weak economy, high gas and food prices etc.
Tyler J. Disburg will discuss marketing strategy at his $60 million in asset credit union. Emphasis on mortgage lending, fixed rate vs ARMs, home equity loans, and member business loans. His credit union has done innovative things like introducing a "green loan" program offering loan discounts for hybrid vehicles in recognition of consumer concern about high energy prices and protecting the environment. He also recently launched a web blog for members that offers commentary on issues like the economy and how it's affecting credit union members. The current economy has also caused his credit union to put more emphasis on member retention and loyalty rather than attracting new members.
WHO SHOULD ATTEND
This webinar, part of the CU Response to the Current Economy eSchool, is geared towards credit union CEOs, marketing professionals and senior level management.
Affiliation with CUNA/League is required for attendance.
For more program content information, call 800-356-9655, ext. 4249 or e-mail elearning@cuna.coop. For registration questions, call 800-356-9655, ext.4400 or e-mail reginfo@cuna.coop.
INSTRUCTORS
Tyler J. Disburg
Tyler is the chief administrative officer for Montana First Credit Union in Missoula, Montana. He is also on the CUNA Marketing & Business Development Council Executive Committee.
Bill Hampel
Bill is senior vice president of the research and policy analysis department and chief economist for Credit Union National Association. He joined the department as an economist in 1978, was promoted to vice president in 1985, then appointed to senior vice president in 1992. He also writes economic analysis columns for several credit union publications.
Mark Wolff, CUDE
Mark is the senior vice president of communications at Credit Union National Association.
Patrick M. Keefe
Patrick is the vice president of communications/media outreach at Credit Union National Association.
Lesley Carrell
Lesley is the vice president of marketing at Fibre Federal Credit Union. Lesley is also on the CUNA Marketing & Business Development Council Executive Committee.
WEBINAR OVERVIEW
CUNA Webinars enable staff to pick up new skills and keep up with daily responsibilities. Just like in face-to-face classes, students see and hear a presentation, ask questions of the instructor, and refer to handouts. You need only a speakerphone and computer with Internet connection. And if you have a computer projection screen, it's easy to provide this training to a whole roomful of staff!
Use our webinars as part of a full day of training. Gain knowledge and ideas at the webinar, then spend some time discussing how the new information applies to your credit union.
CUNA Webinars use WebEx to provide an interactive and convenient online learning environment. Whether you are a first time WebEx user, or simply need a refresher, take a short tour of WebEx to help you get the most from CUNA Webinars. You'll learn how to effectively interact with the presenter and your peers during live webinars.
FREE PUBLICATIONS
Try one of these publications free when you register for this program!
- Credit Union Magazine (6 months free!)
- Directors Newsletter (6 months free!)
Find out more about these publications
CANCELLATIONS
The last day for cancellations was May 7, 2008. Substitutions are accepted anytime prior to the start of the program at no additional cost. Simply fax event and contact information, listing the new participant and who they will be replacing. Cancellation fees do not apply for free or complimentary programs.
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